Behind Sports with John Tatum – CEO of Genesco Sports Enterprises

John Tatum is the CEO of in Dallas, Texas.


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Born in Shreveport, Louisiana, John Tatum experienced a very unique and worldly childhood. John Tatum’s father was apart of the international oil industry which required his family to frequently move. John lived in Argentina, New Zealand, and Zimbabwe before returning to the U.S.

After high school, John Tatum chose to attend University of Texas-Austin. Originally, John thought with his prior knowledge of the international oil industry would lead him to become an oil stockbroker. Tatum’s love for advertising, brands, and sports steered him to the world of sports marketing.

In 1988, John Tatum’s first opportunity with the sports industry was a college internship in Washington, DC working for l. Tatum worked with corporate sponsorships and endorsements for the company’s clientele. After connecting with Ralph Stringer at Advantage, John joined Stringer Marketing Group. He was responsible for the management of clients’ endorsements and sponsorships, notably Hall of Fame Quarterback Dan Marino. In 1992, John Tatum accepted a position at in Dallas, TX. John’s primary assignment was to create the T.L.’s internal sports division, which served as the sports marketing department for all of agency’s clientele. John’s experience at historically acclaimed Tracy-Locke prepared him for the formation of in 1994.

Genesco Sports Enterprises (GSE) is a premier sports marketing consulting firm that exclusively represents corporate clients. GSE’s mission is “to help corporate clients grow their business by efficiently and effectively managing their sport sponsorships and investments.” John identified that corporate sponsors were in dire need of advisement when negotiating deals with sports leagues and players. Since his firm, Tatum has implemented effective marketing strategies for corporations such as , , , , , and among others. As CEO, John Tatum commands marketing strategies, major sponsorship negotiations, and brand consulting for all corporate clients.

John Tatum has established a recognizable platform for himself as an industry leader for over 20 years. Tatum has experienced great success with the NFL, specifically his work with Pepsi. John was an integral part of . Currently living in Dallas, Tatum has close ties with Jerry Jones and the .
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Before founding K Sports & Entertainment, a dominant management and marketing firm in Boston, Kristen Kuliga grew up in a small town in Massachusetts.  Kristen Kuliga was surrounded by sports her entire life. Kristen’s father worked as an athletic director, which gave her insight to the world of sports. In high school, Kristen ran track and competed in gymnastics. She went on to attend the University of Massachusetts Amherst to earn her degree in Economics and Political Science. It was not until her senior year of college when Kristen enrolled in a Sports Law class did she find her calling. After receiving her bachelor’s degree, Kristen decided to attend Suffolk University Law School in 1994. While at law school, Kristen found an interest in antitrust law, specifically working on the sports side of the field.

Before founding K Sports & Entertainment, a dominant management and marketing firm in Boston, Kristen Kuliga grew up in a small town in Massachusetts. Kristen Kuliga was surrounded by sports her entire life. Kristen’s father worked as an athletic director, which gave her insight to the world of sports. In high school, Kristen ran track and competed in gymnastics. She went on to attend the University of Massachusetts Amherst to earn her degree in Economics and Political Science. It was not until her senior year of college when Kristen enrolled in a Sports Law class did she find her calling. After receiving her bachelor’s degree, Kristen decided to attend Suffolk University Law School in 1994. While at law school, Kristen found an interest in antitrust law, specifically working on the sports side of the field.

Flutie’s Girl

As a member of the sports marketing industry, Kristen has established herself as one of the most influential women in the field. While serving as the Vice President of Athlete Marketing for Woolf Associates, Kristen made a great impression with the development of the cereal “Flutie Flakes” marketing campaign with Buffalo Bills QB, Doug Flutie. At the end of her tenure with Woolf, Kristen was handling the majority of Flutie’s marketing. From there she explored the world of venture capitalism, but Doug Flutie would not let his star sports professional escape. She became certified by the NFLPA as a contract advisor, one of only 30 women. Kristen would go on to become the first woman ever to negotiate a starting NFL Quarterback’s contract. Doug Flutie’s contract with the San Diego Chargers was worth $33 million. Currently, Kristen presides on the fundraising committee for The Doug Flutie, Jr. Foundation for Autism.

Corporate Sponsorships

Kristen’s responsibilities include marketing and endorsement business for numerous athletes of the NFL, NBA, MLB, and PGA Tour. Her portfolio boasts sponsorship and endorsements deals with powerhouse companies such as Nike, Reebok, McDonald’s, Dunkin Donuts, Coca-Cola, Sports Illustrated, ESPN, Cadillac, Citizens Bank, Sun Life Financial, and Motorola.

List of events Kristen Kuliga has managed:
Paul Pierce’s Truth on Health Campaign
Vince Wilfork’s NFL Draft Day Fundraiser
Josh Beckett Bowl and Concert (presented by Foxwoods)
Cristie Kerr Birdies for Breast Cancer
Shawne Merriman’s Lights Out Comedy Jam

 

Flutie’s Girl

 

As a member of the sports marketing industry, Kristen has established herself as one of the most influential women in the field. While serving as the Vice President of Athlete Marketing for Woolf Associates, Kristen made a great impression with the development of the cereal “Flutie Flakes” marketing campaign with Buffalo Bills QB, Doug Flutie. At the end of her tenure with Woolf, Kristen was handling the majority of Flutie’s marketing. From there she explored the world of venture capitalism, but Doug Flutie would not let his star sports professional escape. She became certified by the NFLPA as a contract advisor, one of only 30 women. Kristen would go on to become the first woman ever to negotiate a starting NFL Quarterback’s contract. Doug Flutie’s contract with the San Diego Chargers was worth $33 million. Currently, Kristen presides on the fundraising committee for The Doug Flutie, Jr. Foundation for Autism.

 

Corporate Sponsorships

Kristen’s responsibilities include marketing and endorsement business for numerous athletes of the NFL, NBA, MLB, and PGA Tour. Her portfolio boasts sponsorship and endorsements deals with powerhouse companies such as Nike, Reebok, McDonald’s, Dunkin Donuts, Coca-Cola, Sports Illustrated, ESPN, Cadillac, Citizens Bank, Sun Life Financial, and Motorola.

 

List of events Kristen Kuliga has managed:

 

  • Paul Pierce’s Truth on Health Campaign
  • Vince Wilfork’s NFL Draft Day Fundraiser
  • Josh Beckett Bowl and Concert (presented by Foxwoods)
  • Cristie Kerr Birdies for Breast Cancer
  • Shawne Merriman’s Lights Out Comedy Jam

 

 

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Behind Sports with Jeff Price – PGA of America Chief Commercial Officer

Jeff Price is the acting Chief Commercial Officer for .


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After receiving his M.S. from the University of Massachusetts and B.A. at Bates College, Jeff Price entered the sports marketing industry ready to make an impact. In 1999 and 2000, identified Price on the annual list of 40 Under 40. Seven years later, Jeff appeared on Sports Business Journal’s top ten lists of sports industry digital leaders.

With extensive knowledge of marketing, Jeff Price began his career at the , , and Host/USA’s Big 12 Conference partnerships. Next, Price would elevate to leading Mastercard’s sponsorship marketing, and establishing himself as President of  .

In 2010, Jeff Price was responsible for the revamp of , which focused specifically on trending stories and breaking news. Recognizing the importance of technology, Price formed a positive relationship with Facebook which built Sporting News’ social media presence. In January 2011, Sporting News and agreed to merge to create a premier sports site.

Jeff Price’s 20 years of marketing brilliance established himself as an industry pro. This reputation of innovative accomplishments led to his eventual hiring with . In June 2014, Jeff Price was named Chief Commercial Officer of the PGA of America. Stationed at PGA Headquarters in Palm Beach Gardens, Florida, Jeff controls the commercial operations of the PGA which includes media marketing, merchandising, and sponsorships.

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Behind Sports with Jeff Sluman – PGA Golfer

Jeff Sluman is currently a member of the  with 35 years of  experience.


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From the humble golf links of Greece, NY, Jeff Sluman became one of the most consistent golf professionals on the PGA Tour. As a child, Jeff excelled in bowling rather than golf. Due to frigid Upstate New York weather, Sluman only played the sport of golf for 3-4 months out of the year.

After graduating high school, Jeff Sluman’s path to golf prominence was unique.

Jeff competed for Monroe Community College at the Junior College National Championships. Sluman was acknowledged as a 2nd Team All-American. Although his impressivel showcase, only Tennessee Tech extended him a scholarship. For the first time is his life, Jeff was given the opportunity to practice and elevate in his golf game year round. Unfortunately after one brief year, Tennessee Tech announced the cancellation of their golf team. At this point, Sluman’s connected with a golf friend at Florida State University. Jeff hopped on a plane to Tallahassee, Florida to negotiate with the golf coach at the time. Jeff enrolled at Florida State and began competition after sitting one year due to NCAA transfer rules.

In 1980, Jeff Sluman realized his golf potential and turned professional. Typically, a golfer’s most productive years span between the age of 21-35. Jeff’s only win on tour during his prime was the at the in Edmond, Oklahoma. Not until his 40th birthday did Sluman start consistently earning PGA victories.

With 35 years of ongoing PGA experience, Jeff Sluman boasts 18 professional wins and regular career earnings that exceed 18 million dollars.


Before founding K Sports & Entertainment, a dominant management and marketing firm in Boston, Kristen Kuliga grew up in a small town in Massachusetts.  Kristen Kuliga was surrounded by sports her entire life. Kristen’s father worked as an athletic director, which gave her insight to the world of sports. In high school, Kristen ran track and competed in gymnastics. She went on to attend the University of Massachusetts Amherst to earn her degree in Economics and Political Science. It was not until her senior year of college when Kristen enrolled in a Sports Law class did she find her calling. After receiving her bachelor’s degree, Kristen decided to attend Suffolk University Law School in 1994. While at law school, Kristen found an interest in antitrust law, specifically working on the sports side of the field.

Behind Sports with Chase Jones, Founder of Vs. Cancer Foundation

Chase Jones is a former college baseball player at the University of North Carolina – Chapel Hill and the founder of  .


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Born and raised in the state of North Carolina, Chase Jones received the opportunity to play college baseball at the University of North Carolina-Chapel Hill. Within weeks of stepping on campus in 2006, as an eighteen-year-old college freshman, Chase was diagnosed with Stage IV brain cancer.

As a byproduct of community help and national research, Chase attests his status of eight years cancer-free to a combination of the two.

Since beating cancer, Chase has had the chance to collaborate with multiple childhood cancer organizations, from local children’s hospitals to international efforts in the constant battle to help more kids. After being treated at the NC Children’s Hospital, Chase went on to work with Ronald McDonald House Charities, the LIVESTRONG Foundation, and the St. Baldrick’s Foundation.

In college, Chase founded what is now the , enabling student-athletes a platform to give back to childhood cancer, and successfully grew the presence to connect dozens of communities and thousands of supporters to donate to childhood cancer research.

implements “the half & half model”, 50% of all proceeds supports local pediatric oncology programs while 50% of funds national cancer research efforts.

Today, the parents of 46 children will be told, “Your child has cancer”. Chase’s motivation is to find new and better treatments for these innocent kids. Through baseball, Chase Jones has created a platform to raise money for cancer research and communal support.

Follow and Support the Vs. Cancer initiative with Seattle Mariners, Third Baseman, : 

 


Connect with Chase Jones on Social Media


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Behind Sports with Keith Bruce, CEO of Super Bowl 50 Host Committee

Keith Bruce serves as the President & CEO of the .


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A graduate from the University of Illinois School of Business, Keith Bruce made his marketing career debut in account management at in 1987.

In 1996, Keith Bruce founded Foote Cone & Belding Sports Marketing (renamed 361° Marketing) in San Francisco, where he was responsible for strategic sports consulting, event management and entertainment programs for corporate clients.  Keith also served as the President of for eight years and established himself as an industry elite.

With 25 years of established sports marketing experience and success in the Bay Area, Keith emerged as a prime candidate to the lead the Host Committee for Super Bowl 50.  He has managed corporate sponsorship programs and operations on the largest sporting scales, such as the Olympic Games, FIFA World Cup, the NCAA Final Four, America’s Cup, and now the NFL Super Bowl. 

Super Bowl L signifies the 50th Anniversary of the National Football League’s championship game. It will be hosted in the brand new Levi’s® Stadium in Santa Clara, CA on February 7, 2016.


Connect with Keith Bruce on Social Media


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Friday Advice with Brian Fitzsimmons, Head of AOL Sports

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Behind Sports with Brian Fitzsimmons – Head of AOL Sports

Brian Fitzsimmons is an award winning author and the Head of . He is responsible for the production of sports editorial content, video programming, social media, and corporate partnerships.


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In just under one year in that position, Brian has helped execute a successful digital strategy overhaul which led to dramatic traffic growth, the launch of two original sports shows and exciting premium partnerships.

The award-winning author of  Fitzsimmons previously served as a senior writer and managing web editor at  for nearly five years.

His first book, which coincides with the acclaimed HBO documentary “Prayer For a Perfect Season,” was given the prestigious Editor’s Choice award and a Rising Star designation.

One year after earning his first nomination by the New York Press Club Journalism Awards for his coverage on basketball, football and recruiting, Fitzsimmons won the 2014 award in sports feature writing. In addition to serving as a content strategist and manager at Cablevision, he also was a frequent on-air correspondent for News 12 in New Jersey.

A graduate of Sacred Heart University, Fitzsimmons has also worked as a reporter for the Associated Press, Connecticut Post, NHL.com, and PA SportsTicker.

Currently, Brian Fitzsimmons is extremely excited in transforming the landscape for . Utilizing an aggressive approach, he knows that AOL will provide unique content to sports fans across the country. The new partnership between
AOL Sports
and has been the buzz of the Sports Media Industry.

Photo credit: Paul Francis Photography


Connect with Brian Fitzsimmons and AOL Sports on Social Media



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Friday Advice with Charlie Batch, Former NFL Quarterback

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Behind Sports with Kristen Kuliga – Sports Agent

is the Principal and Founder of in Boston, Massachusetts.


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Kristen Kuliga grew up in a small town in Massachusetts and was involved in sports from the beginning. She went on to attend the University of Massachusetts Amherst to earn her degree in Economics and Political Science. After receiving her bachelor’s degree, Kristen attended Suffolk University Law School in 1994 where she found an interest in antitrust law, specifically working in the field of sports.

As a member of the sports marketing industry, Kristen established herself as one of the most influential women in the field. While serving as the Vice President of Athlete Marketing at , Kuliga was part of the team that developed the “Flutie Flakes” marketing campaign with Buffalo Bills QB, Doug Flutie.

Kristen started handling the majority of Flutie’s marketing and became certified by the NFLPA as a contract advisor, one of only 30 women. Kuliga represented Flutie and signed a $33Million contract with the San Diego Chargers, becoming the first woman ever to negotiate a starting NFL Quarterback’s contract.

Corporate Sponsorships

Kristen’s responsibilities include marketing and endorsement business for numerous athletes of the NFL, NBA, MLB, and PGA Tour. Her portfolio boasts sponsorship and endorsements deals with powerhouse companies such as Nike, Reebok, McDonald’s, Dunkin Donuts, Coca-Cola, Sports Illustrated, ESPN, Cadillac, Citizens Bank, Sun Life Financial, and Motorola.

List of events Kristen Kuliga has managed:


Connect with Kristen Kuliga on Social Media


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Behind Sports with LaShawn Merritt – USA Track Athlete

is a USA Olympic Track and Field athlete who specializes in the 400M.


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Born in 1986, LaShawn was raised in Portsmouth, Virginia, and from the very beginning, he was fast. As a child, LaShawn excelled in his first loves, football and music – but as his father, Owen, recalled, speed was the quality that stood out.

Lashawn entered the national stage as a junior by winning gold at the and established himself in 2007 by winning a silver medal in the 400m at the . In the 2008 Olympic games in Beijing, Merritt took home the gold medal in the 400 meters and set a personal best time.  LaShawn’s success in sprinting has given him great opportunities on and off the trackHe as one of their premier track athletes.

Most recently having a very successful 2014,  Merritt was the and

Off the track, Lashawn enjoys volunteering time in his hometown of Portsmouth, VA by visiting kids at school to encourage them to be their best.  He is active in the community

Currently, Lashawn is focusing his efforts on training for the 2015 World Championships and then further down the road, the

Lashawn talking about his brother who tragically passed away in 1999.

“Everything I do, I’m trying to do it for Antwan,” said LaShawn. “That’s all I think about when I run…I know he’ll be there with me.”

“I train to win. Everyday my mentality is train to win. I work hard and let my hard work be my confidence once I line up.” – LaShawn Merritt

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Connect with LaShawn Merritt on Social Media


 


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Behind Sports with Scott Shirley – Owner of PLDGIT.com

Scott Shirley is a former Penn State football player who founded , a full service national nonprofit foundation serving a rare disease community.  Most recently, Scott started a performance based fundraising website called


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Scott attended Penn State University where he studied engineering and played football for the Nittany Lions. During his senior year, Scott’s father was diagnosed with kidney cancer, a very rare form of cancer. Scott and his Nittany Lions football teammates turned an annual weightlifting competition into a fundraiser to raise money to fight this more rare form of cancer.

Scott and his teammates saw an opportunity for student-athletes to use their popularity to promote awareness and raise funds for rare diseases. The core mission of is to ally college football with rare diseases and raise them as a national priority through outreach, research, education and advocacy by the college football teams.

gives the ability for schools and organizations to fundraise by asking their friends, families, and fans to pledge based on the team (or individual’s) performance.  The new tech fundraising tool allows for donors that pledge money to engage directly with the team or individual.

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Connect with Scott Shirley and PLDGIT on Social Media

 


 

 

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Behind Sports with Bobby Gill – COO of Cupid Charities

Bobby Gill is Co-founder and Chief Operations Officer of Cupid Charities, a 501(c)(3) non-profit organization that produces the worldwide charity run series. The Run Series raises millions of dollars each year to fund neuro fibro matosis research, a rare genetic disorder causing tumors to grow rampantly on the nervous system.
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In a previous life, Bobby was a biomedical engineer for the Food & Drug Administration reviewing cardiovascular devices for safety and effectiveness. As the success and demands of grew, he shifted his career path from federal to philanthropic and hasn’t looked back since. He now spends his days optimizing fundraising efforts and ensuring that the largely volunteer organization grows sustainably.

What is Cupid’s Undie Run?

is a mile(ish) run in your bedroom-best on Valentine’s weekend. No, they’re not crazy, they’re just crazy serious about raising money for . They raised over $2.8 Million in donations last year!

 


 

The organization was founded by friends Bobby Gill, Brendan Hanrahan and Chad Leathers, who wanted to raise money for the to fund research for  neurofibromatosis (NF), a disease (affecting Chad’s brother) that causes tumors to develop in the nervous system beginning in childhood. This is the same condition that affects Nick Gilbert, the son of Cavaliers owner Dan Gilbert (who is a major supporter of Cupid’s).

Connect with Bobby Gill and Cupids Undie Run on Social Media



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Behind Sports with David Spencer – Talent Resources

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David Spencer is the one of the faces behind New York’s famed . He graduated with a Bachelor’s degree from NYU and his MBA from the NYU Stern School of Business, and jumped into world of finance in emerging markets. But after leaving Wall Street, Spencer landed a gig with ABC and helped produce content for famed illusionist David Blaine.

That lead him to Talent Resources where he is Partner and Director of Sports and International services. Over the years he has made many connections in the sports world, attracting clients from the NBA, NFL, MLB, NHL and NASCAR. His job now involves working closely with renowned athletes and their teams to secure endorsements, appearance opportunities and sponsorship. An expert at matching brands with top-tier talent, he has been instrumental in facilitating the mainstream crossover of several top athletes across the entire sports world both here and abroad. He helps athletes with everything from public relations to social media integration.

You can connect with David Spencer on Twitter and Talent Resources on Facebook. And check out his article on

 

 

Behind Sports with Blake Lawrence – CEO of Opendorse

Blake Lawrence knows a little about about sports marketing. A former starting linebacker for the University of Nebraska, his career was cut short due to multiple concussions. At that point in his life he realized there he had to make a decision. Blake receivers his marketing degree in 2009, and received his MBA from Nebraska in 2011. He had a passion for marketing, and quickly turned that passion into a opportunity of a lifetime.

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In 2010, Lawrence founded Hurrdat, a social media agency, with his friend and former teammate Adi Kunalic. Hurrdat saw immediate success, helping big brands, small businesses, individuals, and organizations with their social and digital media campaigns. That was just the beginning for Blake, he saw a window of opportunity and decided to take the plunge through it.

With an idea of a lifetime brewing in his head, Blake and his team created a unique platform for athletes and companies to connect. Opendorse was started in 2012 and it was certainly a game changer. It allows companies and businesses looking for that certain athlete to endorse a product or business. The kicker is Opendorse does all the footwork, from making sure the athlete is an appropriate candidate for the job, to helping agents find cash-value of their clients’ social media presence. Once a business finds the athlete, all the negotiating is done right through Opendorse’s digital platform. A contract is automatically generated, the payment is all handled and once the athlete approves the deal, a simply digital signature seals the deal.

It has been a huge success, they have partnered with the NFLPA, bringing their software to 2,000 players and hundreds of brand partners. Opendorse was named one of ‘100 Brilliant Companies’ by Entrepreneur Magazine in 2013. In this digital age Blake Lawrence has certainly decided to take advantage of it, and is truly a pioneer in sports marketing.

To find out more about Blake Lawrence, you can reach his various social media accounts. For more info on and , just head on over to their respective websites. In his spare time Blake is still involved with Cornhuskers football, he co-hosts Big Red Wrap Up, a weekly Nebraska Football television show.

 

 

 

 

 

 

 



 

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Behind Sports with Jerry Bonkowski – NASCAR Journalist

Jerry Bonkowski is an award winning sports media journalist. A graduate of Ohio University and Columbia College in Chicago, Bonkowski has covered pro and college sports for nearly 40 years, a majority of it as a motorsports beat writer. Over his career he has worked for USA Today, ESPN.com and Yahoo Sports covering the everything from NASCAR to the NFL and covered the Chicago Bulls championship runs in the 90s.

 

 

Jerry has won awards for his writings from The Associated Press and the National Motorsports Press Association, and is also an accomplished author, his book Trading Paint: 101 Great NASCAR Debates can be found on .

Currently Bonkowski is a featured columnist for , a regular writer for NBCSports , and has been a regular on-air personality since 2002 for SiriusXM Radio.
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Connect with Jerry Bonkowski on Social Media:

You can connect with Jerry on his website or Twitter.

 

Behind Sports with Molly Helmuth – Teen NASCAR Driver

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Molly Helmuth began racing karts when she was 11, in the northwest IKF Gold Cup series. She had a very successful racing career in the karting world and quickly progressed into racing full sized cars by the age of 14. She started off in the mini stock series at Evergreen Speedway. In 2010 she earned Rookie of the Year in mini stocks and she was invited to attend the Lyn St. James Academy.


In 2012 Molly finally made the jump to the NASCAR Super Late Models. She made it to winners circle once and had seven top-ten finishes, which earned her 2012 Rookie of the Year. She showed no signs of slowing down in 2013. She had continued success in Super Late Model series, finishing 6th in points out of 41 drivers. But Molly has not limited herself to just stock car racing over years. She still races karts, mini stocks, Pro4 Trucks, Midget cars along with the Late Models.

Her main goal is to finally make it into the one of the three major NASCAR series. Molly says it doesn’t matter if it’s in the NASCAR Camping World Truck series, the Nationwide series or her ultimate goal of being a Sprint Cup Driver.

Connect with Molly Helmuth on Social Media:

You can connect with Molly Helmuth on social media or check out her website .

 

 


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Behind Sports with Charlie Batch – Former NFL Quarterback

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Charlie Batch, former NFL quarterback is a familiar name to NFL fans. A graduate of Eastern Michigan, he was drafted by the Detroit Lions in the second round of 1998 NFL Draft. After being the starter for the Lions between 1998-2001, he was signed by the Pittsburgh Steelers in 2002. It was kind of a homecoming for Batch, who grew up in nearby Homestead, PA. In 2005 Batch became the second Pittsburgh-area native to start for the team at quarterback since Terry Hanratty did it in 1969. Batch was always a fan favorite in Pittsburgh, making several starts over his career for the Steelers, he earned two Super Bowl rings with the Steelers in Super Bowl XL and Super Bowl XLIII. He started started a few games late in 2012 season, but in 2013 the Steelers announced they would not be bringing Batch back for 2013. Although Batch had not officially announced his retirement from the NFL, he took a job working for KDKA-TV becoming the Steelers pre-game studio analyst.

Batch is very active in the community, while a member of the Steelers he started . The goal is to provide financially challenged youth and their families with the purpose, desire, and resources to give their best efforts in all they do throughout their lives. In 2006, Batch was presented with the first Jerome Bettis Award for Humanity and Community Service for his work supporting children through his Best of the Batch Foundation and for efforts to upgrade local football fields and basketball courts for area kids. Education has always been very important to Batch. After graduating with a Bachelor’s Degree in Criminal Justice at Eastern Michigan he also completed programs at the Wharton Business School in 2009, Harvard Business School in 2010, and Kellogg School of Management in 2012, thanks in part to the NFL Business Management and Entrepreneurial Program. Charlie takes a very active, hands-on role in Best of the Batch Foundation. He regularly visits schools in the Steel Valley District and around the Pittsburgh region to speak with students of all grades to show them he walks the talk

Connect with Charlie Batch on Social Media:

You can connect with Charlie Batch on social media or through his foundation,




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Behind Sports with Tony Villani – Pro Athlete Trainer + Owner of XPE Sports

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With today’s new breed of athletes being bigger, stronger and faster sports trainers play a big part in getting these athletes in top shape. of XPE Sports is now one of the leading sports trainers in the business.

 

After graduating from Clemson, Villani attended George Washington University where It he received his Masters Degree in Exercise Physiology, and graduated in the top of his class. After a short stint as an intern for the Washington Capitals, he moved moved to Florida. After a season with the Orlando Magic, Villani got his big break. He was named Director of Human Performance at Cris Carter’s FAST Program. While at FAST he helped prepare numerous NFL Combine athletes and professional athletes from all sports for their particular needs. He worked with some big name athletes including Super Bowl Champion WR Jermaine Lewis, World Series Champion Craig Counsell, MLB manager Bucky Dent, and tennis superstar Ivan Lendl.

In 2002 Villani founded XPE Sports in Atlanta. It quickly became a top destination for both established and up and coming athletes. To date, he has trained 88 World Champions or 1st Round picks. The focus of XPE has been geared towards the NFL and helping top talent prepare for the NFL Combine. Early on his fully endorsed XPE training program attracted several big name players like All Pro RB Jamal Lewis, Super Bowl MVP Hines Ward, LB Takeo Spikes, OL Wayne Gandy, and 2-time Super Bowl champion DE Osi Umenyoria.

In 2009 he relocated XPE Sports to South Florida, and continues to attract top athletes. Over the last few years he has worked with multiple NFL first round draft picks; S Eric Berry, DB Dee Milner, and QB EJ Manuel. He also has several players that train regularly at XPE, including WR Anquan Boldin, WR Pierre Garçon, Maurkice and Mike Pouncey, and his friend Hall of Fame WR Pierre Garçon. Now in the second decade of XPE Sports, Villani has started a nationally recognized certification program for trainers based on the XPE training program. He also has also released a full patented XPE SHREDmill and XPE SHREDsled equipment line.

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You can connect with on social media and the website.

 


 

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Behind Sports with Alisha Greenberg – Sports Philanthropy Professional

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Alisha Greenberg is a recognized industry leader in the field of sports philanthropy, who has been called upon to share her expertise at industry conferences and has been featured in global media outlets such as SportsBusiness Journal, BusinessWeek and ESPN.

 


Alisha, a graduate of Indiana University, has a over a decade of experience in sports philanthropy. In 2009, Alisha founded , to help consult multiple professional sports teams, athletes, leagues and national organizations on creating programs and foundations to help their respective communities.

Her impressive resume includes working with Detroit Tigers Cy Young award winning pitcher Justin Verlander’s foundation, the Foundation, the Presidents Council Sports and Fitness, and the Steve Nash Foundation. In 2013 Alisha was the driving force behind , which offers the first and only academic program in the field of sports philanthropy. Alisha continues to help out her community and give a lending hand wherever she can.

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Behind Sports with Len Berman: Legendary NY Sportscaster and Best Selling Author

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is an Emmy-Award winning sportscaster and New York Times Best Selling Author who has covered major sports events during his 40-year career in broadcasting, including many Super Bowls, World Series, and Olympics.

A graduate of Syracuse University, Len created “Spanning the World” a monthly collection of sports bloopers, which has been a staple on NBC’s Today Show for over 20 years. Len’s email newsletter is received by thousands around the country.

Len has received 8 Emmy Awards and won New York Sportscaster of the Year 6 times. He is also an inductee in the New York State Broadcasters Association Hall of Fame and the National Jewish Sports Hall of Fame.
Len has written 6 books: The Greatest Moments in Sports: Upsets and Underdogs; The Greatest Moments in Sports, which debuted on the New York Times Best Seller List; The 25 Greatest Baseball Players of All Time; Spanning The World; And Nobody Got Hurt!; And Nobody Got Hurt 2!

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Behind Sports with Amanda Pflugrad – Host and Sideline Reporter

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is a sideline reporter for CBS Sports Network on the AVP Beach Volleyball tour. Amanda’s interest in sports started at a young age when she spent her early years growing up on the sidelines watching her father coach and her brother play football.

 

Amanda attended the University of Oregon, where she majored in broadcast journalism with a minor in communication studies.  Amanda was also a cheerleader on the Oregon squad for four years and served as captain of the Ducks Cheerleading Team her senior year. Sports Illustrated featured Amanda as SI’s Cheerleader of the Week during her junior year.

Amanda was a sports reporter and host at FOX Sports Arizona, where she covered ASU football and different charity events. While reporting for FOX Sports Arizona, Amanda continued to show her versatility by hosting various shows and events including working for the Arizona Cardinals. 
 

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Behind Sports with Scott Shirley – Uplifting Athletes

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Scott Shirley is a former Penn State football player who founded , a full service national nonprofit foundation serving a rare disease community.

Scott attended Penn State University where he studied engineering and played football for the Nittany Lions. During his senior year, Scott’s father was diagnosed with kidney cancer, a very rare form of cancer. Scott and his Nittany Lions football teammates turned an annual weightlifting competition into a fundraiser to raise money to fight this more rare form of cancer.

Scott and his teammates saw an opportunity for student-athletes to use their popularity to promote awareness and raise funds for rare diseases. The core mission of is to ally college football with rare diseases and raise them as a national priority through outreach, research, education and advocacy by the college football teams.

Scott is currently the Chairman of the Board for and became the full time Executive Director during in 2007.

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Behind Sports with Jared Rosholt – UFC Fighter

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is a mixed martial artist who competes as a heavyweight in the Ultimate Fighting Championship. Born in Sandpoint, Idaho, Jared started wrestling in high school and was a member of Wrestling USA Magazine’s 2005 All-America Dream Team, winning 4 state championships and a pair of state titles in Idaho before moving to Oklahoma his junior year. He finished high school with a 150-5 career.

Jared wrestled for Oklahoma State University where he was a 3-time All-American and a 3 time Big-12 finalist. He finished his collegiate wrestling career with an overall record of 125-27, qualifying him as the winningest heavyweight in the history of the Oklahoma State wrestling program. Jared’s OK State wins also qualified him as the 5th most victories by a wrestler in any weight class in Oklahoma State history.

It was no surprise to Jared’s fans that he followed in his former UFC fighter older brother’s footsteps and enter into MMA competition. Jared debuted as an MMA professional in a match in 2011, where he won by submission in 1:17 of the first round. Jared later signed with the UFC, winning his first match at The Ultimate Fighter 18 Finale via unanimous decision. Jared’s current record boasts 9 wins, 3 by knockout, and 1 loss.

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Behind Sports with Keith O’Neil – Former NFL Linebacker

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is a former NFL linebacker with the Dallas Cowboys, Indianapolis Colts, and the New York Giants. Born in Rochester, Michigan, Keith is the son of Ed O’Neil who was an All-American linebacker at Penn State and a first round draft pick in the 1974 NFL Draft.

Keith attended Northern Arizona University where he was a four-year letterman and three-year starter and first-team All-Big Sky choice as a junior and senior, and earned All-American honors. After being signed by the Dallas Cowboys, Keith played in the NFL with a undiagnosed bipolar disorder that was only diagnosed after he retired from the game. He finished his second season with the Colts with a Super Bowl ring.

Keith founded the to inspire and assist individuals challenged with mental illness. 4th and Forever also works to fund research, raise mental health awareness, and to de-stigmatize the struggle with mental illness.

Keith is also is currently busy writing a book and hosting speaking engagements to audiences in the sports, faith, and mental health communities.

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Behind Sports with Kenny Florian – Former UFC Fighter

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is a retired mixed martial artist who formerly competed in the Ultimate Fighting Championship (UFC).

Kenny grew up in Dover, Massachusetts where he was a notable soccer player for his high school and went on to attendBoston College and played for the varsity soccer team. After college he became interested in mixed martial arts and earned a black belt in Brazilian Jiu-Jitsu.

Kenny made his MMA debut in January 2003 at Mass Destruction 10 when he defeated his opponent via KO in 7 seconds. He later competed on the first season of The Ultimate Fighter as a middleweight and progressed all the way to the finale.

Known for his razor sharp elbow strikes, Kenny is the only UFC fighter to compete in four divisions – Featherweight, Lightweight, Welterweight, and Middleweight. In his fight career, the southpaw achieved 14 wins, 3 by knockout and 9 by submission. Kenny is now a UFC on Fox analyst and color commentator for UFC Fight Night. He also founded the to teach students Brazilian Jiu-Jitsu, Wrestling, and Mixed Martial Arts.

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Behind Sports with Shjon Podein – Former NHL Player

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is a former professional ice hockey player who spent 11 seasons in the NHL for the Edmonton Oilers, Philadelphia Flyers, Colorado Avalanche, and St. Louis Blues.

Shjon grew up in Rochester, Minnesota where he started playing hockey at 5-years-old. He was recruited to play collegiate hockey for the University of Minnesota-Duluth and continued to play in the local weekend series.

Shjon was drafted after his freshman year by the Edmonton Oilers. He later signed as a free agent by the Philadelphia Flyers in 1994 where he flourished as a first rate penalty-killer and checking forward. After a trade to the Avalanche, he helped the team win the Stanley Cup in the 2000-01 season and achieved a career high in goals (15) and tied a career high 32 points.

While in Colorado, Shjon and his wife Sherry created Starfire Dog Adoption, a shelter which finds loving homes for dogs who’s owners are no longer able to care for them due to entering a nursing home or hospice. Shjon also made numerous appearances at local schools to promote education and reading, and eventually became the spokesman for the NHL Cool School program in 2001.

Shjon founded the to improve the quality of life and create an environment of caring and community support for children facing extraordinary difficulties in their lives.

Shjon is active with two inner-city youth ice hockey programs designed to introduce ice hockey to low-income, inner-city children and became the first NHL player to join the that contributes money to non-profits who serve and benefit children. Shjon was awarded the King Clancy Memorial Trophy in 2001 for his immense dedication to charity work and youth hockey programs.

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