Behind Sports with Steve Smith – Former NFL Wide Receiver

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is an Alaskan-born former NFL wide receiver who spent time with the New York Giants, Philadelphia Eagles, St. Louis Rams, and the Tampa Bay Buccaneers.

Steve played football for Taft High School in the San Fernando Valley where he set the state records for most receptions (271) and yardage (4486) in a varsity career. He later attended the University of Southern California as a Public Policy/Management and Planning major. Steve was one of the top two wide receivers by yardage for the USC Trojans football team. He was named 2006 First-team All-Pac-10 and First-team All-American that same year.

Drafted in the second round by the Giants in 2007, Steve became a reliable third down receiver for quarterback Eli Manning in the postseason. As a rookie he helped the Giants win Super Bowl XLII with five catches for 50 yards. Steve suffered a serious knee injury during the 2010 season that required extensive surgery and eventually became a career-ending injury.

Steve played with the Philadelphia Eagles, St. Louis Rams, and the Tampa Bay Buccaneers before ultimately deciding in 2013 to retire with one Super Bowl ring, one Pro Bowl bid, 245 receptions, 2,641 yards, and 12 touchdowns for over 6 NFL seasons.

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Behind Sports with Kyle Mauch: CEO of Athletes Brand

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is a former NCAA D1 and professional baseball player from Klamath Falls, Oregon who founded , an off-field apparel company for athletes. In 2012, Kyle was selected as a 30 Under Thirty recipient in the sports industry for his work with the sports marketing company, Gloves Off Sports.

Kyle founded his apparel company, , during an 18-month rehab stint after college baseball. is a high-end off-field apparel company formed 100% by athletes that designs clothing specifically to fit athletes’ fashion needs. These needs include clothing to fit a more typical athletic body type, apparel for long bus trips and flights, and lack of branding right on the chest to conform with league rules. Sales from go to the specific cause supported by the athlete, allowing athletes to use clothing as a platform to help educate people on societal issues and the causes that are helping support these issues.

Kyle was selected in 2013 as a 30 Under Thirty recipient again in the sports industry for his work with .

Kyle was chosen to compete in – Watch Kyle pitch his small business to Danica Patrick from her car at 125 mph:
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Connect with Kyle Mauch and Athletes Brand on Social Media:




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Behind Sports with Prince Hubertus von Hohenlohe: Mexican Alpine Skier

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is a Mexican Alpine skier, who also works as a commercial photographer, businessman, and a pop singer with 8 records. Recently deemed Prince Hubertus is the son of a German Prince and Princess, and his grandfather was the last Holy Roman emperor.

Prince Hubertus was born in Mexico, where he grew up speaking Spanish and German. He discovered skiing after moving to Austria as a child.

Prince Hubertus founded the one-man Mexican Ski Federation in 1981, and first raced on the World Cup tour that year at age 22. He first skied for Mexico in the 1984 Winter Olympic Games in Sarajevo, and has been the only member of the Mexican Winter Olympic Team since. Prince Hubertus has competed in the Olympics under Mexico’s flag in Calgary 1988, Albertville in 1992, and Lillehammer 1994. In the 2010 Vancouver Olympic Games, finished 78th in giant slalom and 46th in slalom.

Since 1982, Prince Hubertus has participated in 15 World Championships. At 55-years-old, he is the oldest athlete at the 2014 Winter Games in Sochi, and the second oldest Winter Olympian in the history of the Games.

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Behind Sports with Jackie Chamoun: Lebanon Olympic Skier

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Jackie Chamoun is a professional Alpine skier from Lebanon. Jackie fell in love with the sport at an early age when her family frequented the ski resort on weekends and holidays. After high school, she went abroad to study Sports and Events Management in Switzerland as a way to combine her love of sports with education.

Jackie won the title of national slalom champion in 2009 and has competed in two World Championships and first competed for Lebanon in the 2010 Winter Olympics in Vancouver.


Jackie showed her amazing resolve in her sport when she broke her thumb at the end of last season with 4 runs to complete and pushed through the pain to compete and come 1st overall in the women’s slalom.

In Sochi 2014, she will be Lebanon’s only female skier to compete in the Olympic Games, and one of only two athletes to compete. Jackie hopes to improve sports in Lebanon by encouraging children to participate in athletics, and putting in place better practice facilities.

Connect with Jackie Chamoun on Facebook:


Behind Sports with Jazmine Fenlator: USA Olympic Bobsled Pilot

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is an American bobsledder who was recently named one of three pilots of the for the 2014 Winter Olympic Games. Born in New Jersey, Fenlator received a Bachelor’s degree in multimedia communications and advertising from Rider University, and completed her Master’s degree at the California University of Pennsylvania with a concentration in exercise science. She is now pursuing her MBA at DeVry University with a concentration in marketing.

During her time at Rider, she competed on the track and field team for shot put, discus, and hammer, becoming the first student in the school’s history to rank in the top 25 track and field athletes nationally. After her graduation from Rider, her track coach suggested that she try a bobsled camp and it was then when she fell in love with the sport.

Fenlator started as the brakeman, then made the switch to the pilot position. In just her third season as pilot, she has already earned two World Cup medals, a silver in Lake Placid, New York, and a bronze in Igls, Austria. Her victories do not come without struggle, as Jazmine’s mother underwent major surgery and her family nearly lost their home in Hurricane Irene just months before competing in her first World Championships in Lake Placid.

I really appreciate Jazmine taking the time to talk with us from Germany just before leaving for Sochi with the Olympic Team. Go Jazmine!!

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Behind Sports with Allison Baver – US Speed Skater

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is an American short track speed skater.   Originally from Reading, Pennsylvania, Baver graduated from The Pennsylvania State University with a bachelor’s degree in marketing and management, and earned an MBA from the New York Institute of Technology.

Allison’s speed-skating resume is extensive. As a member of the U.S. short track speed-skating team since 2002, she has earned multiple medals in ISU Short Track World Cup competition, and won her first National Championship in 2007. Allison also is a 3-time winter Olympian, competing in 2002, 2006, and 2010, earning a bronze in the 3000-meter relay in the 2010 Vancouver Olympic Winter Games. She is believed to be the first female US inline skater to qualify for the Olympics in short track speed-skating.

Allison founded , a non-profit organization that provides skating sports and educational programs to schools and communities. Off The Ice is committed to promoting sports as a way to achieving a healthy lifestyle, creating character development, and instilling goal development, allowing for children to “achieve great things” in all they do. The Foundation purchases skates, helmets, and protective equipment as part of a physical education program in schools to teach youth of all ages how to skate. 

and Allison have teamed up for a fundraiser that will benefit Off the Ice Foundation.  To learn more about the fundraiser visit .

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Behind Sports Episode #15 Brian Wilhite – CEO of Sqor

Brian Wilhite, CEO of Sqor joins us to talk about his new social media web and mobile platform. We also talk about how social media plays an important role for an athlete’s off the field marketing appeal, as well as Brett Favre joining Sqor’s Board of Directors.

Sqor’s app, featuring Sqor Showdown, was launched in October 2013 and is available in the Apple store:

Brian Whilhite’s Bio:

Brian Wilhite always dreamed of becoming a professional Baseball player. Yet somehow he ended up working on Wall Street in the financial services industry. After graduating LSU with a degree in International Trade & Finance, and enjoying a successful career playing Baseball for the Tigers, Brian embarked on an 18 year career in the financial services industry. Brian was a partner at Van Kasper & Co, which was acquired by Wells Fargo, and for 3 years Brian helped build Wells Fargo’s Capital Markets and Private Client Groups. Brian left Wells Fargo to co-found a boutique Investment Bank that was acquired a few years later. Being a hard wired entrepreneur, Brian saw the emergence of Social Media as an opportunity. Brian has been involved developing and utilizing social and mobile technologies for brand marketers for the last 6 years, before many people even knew Social Media existed. Seeing an opportunity to innovate the Sports Marketing industry, which had not innovated since Mark McCormack founded IMG over 50 years ago, Brian saw a vision to merge traditional sports marketing with digital media. Through a team effort, Sqor was created. GEAUX!!!!! Though he doesn’t have tons of extra time he’s a huge music fan, Ironman athlete, devout father to three boys, amazing skier, small wave surfer, dog lover, philanthropic organizer, and fortunate to have a wonderful lady by his side every day.

More on Sqor:
Sqor is a groundbreaking sports and social networking platform that delivers athlete-published content from more than 1,200 professional and amateur athletes. Giving our roster of future and current sports stars unfiltered access to their fans, Sqor has created an entirely new paradigm in digital sports. Sqor is based out of San Francisco.


Connect with Brian Wilhite and Sqor on Twitter:

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Behind Sports Episode #14 Terése Whitehead – Tandem Sports and Entertainment

Terése Whitehead, Senior Vice President of Marketing and Brand Development for Tandem Sports & Entertainment, joins us to talk about the agency, the power of new media for athletes, and how an athlete’s social media presence can affect their off the court marketing opportunities.

Tandem’s client list includes Tim Duncan, Jeremy Lin, Ray Allen, Grant Hill, Tameka Catchings, amongst many others.

Terése’s Bio:

Terése leads Tandem’s strategic marketing efforts, transforming client needs into fully-integrated, deliverable action plans. Overseeing endorsements, brand strategy, event management, and social media campaigns, she ensures that opportunities match the unique personalities of Tandem’s clients while positioning them to meet their philanthropic, business and personal goals.

Terése’s fifteen years of experience in sports and entertainment includes working for the Atlanta Hawks and Atlanta Thrashers as a team marketing executive and for HA-LO Sports & Entertainment in sponsorship activation and service. She graduated from the University of Michigan with a degree in Organizational Studies/Sports Management & Communications and is Board President for the non-profit organization, Suited for Change.

Connect with Terése Whitehead from Tandem Sports and Entertainment on LinkedIn:

Behind Sports Episode #13 JB Bernstein – President and CEO of Access Group

JB Bernstein, President and CEO of Access Group joins me for a great conversation about his experiences in the sports industry, and now Hollywood!  JB talks about his work at Upper Deck and then eventually starting his own agency working with superstars like Barry Sanders, Wayne Gretzky, Barry Bonds, Bruce Smith, Curtis Martin, and Emmit Smith.  He and his agency did very well with Milestone Marketing, by keying in on some of the biggest sports records our generation has witnessed.

JB wasn’t done there.  The Million Dollar Arm is a nation-wide competition held in India that seeks out top athletes to compete in baseball for a Major League contract.  The two athletes who won the competition had never even heard of the sport of baseball, but ended up getting signed by the Pittsburgh Pirates after working with renowned pitching coach, Tom House.  Disney picked up the story and made a movie based on JB’s life, and his experiences as an agent and the Million Dollar Arm competition.  The movie, Million Dollar Arm, stars Jon Hamm, Alan Arkin, Bill Paxton, Lake Bell, and releases in May 2014.

Thanks to JB for his time and a great conversation about his sports life.  Most definitely looking forward to the movie!




 Connect with JB Bernstein on Social Media:



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Behind Sports Episode #12 Justin Bass – SunTrust Bank,Sports and Entertainment Group

On Behind Sports we are looking to talk with as many different professionals in the sports industry as possible. Bringing different perspectives to you is a primary focus. This week’s interview is with Justin Bass, a 20 year industry vet who is a Managing Partner with SunTrust Bank’s Sports and Entertainment Group. Justin and I talk about some of the services that he offers his pro athlete clients, how Dwight Howard benefited from signing with the Rockets, different elements that professional athletes need to be aware of while managing their money, amongst other financial related topics.

Justin recently wrote an article called, 8 Tips For Professional Athletes to Achieve Financial Security, for the website Access Athletes. We talk about these tips in the interview and Justin provides some great insight on working with his pro athlete clients.

Justin Bass Bio:Justin Bass is a Managing Director in the Sports & Entertainment Group at SunTrust Bank where he oversees the financial and business affairs for numerous professional athletes. Prior to joining SunTrust, Justin was a Partner and Managing Director at CSI Capital Management. CSI was acquired by SunTrust in 2011 and had approximately $1.5 billion in assets under management at the time of acquisition.Justin is a Cum Laude graduate of UCLA and obtained his law degree from University of California, Hastings College of the Law. Justin taught Sports Law as an Adjunct Professor at University of San Francisco, School of Law from 2004-2006 and has served on the Board of Directors for The Giving Back Fund since 2009.


Connect with Justin Bass on Social Media


Behind Sports Episode #11 Tyler Clary – USA Olympic Athlete


Tyler Clary is a world-class, Gold-medal-winning Olympic Swimmer on Team USA.  In the 2012 London Olympic Games, Tyler came from behind during the last stretch of the 200m backstroke to overtake heavy favorite, Ryan Lochte, and win Gold.  Tyler talks with us about his mindset going into the race and strategies used for training and in-race execution.

Tyler also shares about his plan to compete as a race car driver once his swimming career comes to a close.  He talks to us about some of his future racing events, providing details about the types of vehicles he plans to drive. As always, we asked for some helpful advice for up-and-comers within the sports industry.  Tyler mentioned that being fearless and conducting yourself with class are two of the most important components for success.

We really appreciate Tyler for taking the time to share his truly unique perspective of the Olympic experience.  There is no doubt that his future endeavors with racing will also be a success.




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Watch Tyler Clary Win Gold in the 2012 London Olympics:


Behind Sports Episode #10 Hunter Hillenmeyer – Former NFL LB + President of OverDog


Hunter Hillenmeyer, former Chicago Bears Linebacker and current President of Overdog, joined us for a great candid conversation about his playing days and his current position at #GameOnOverDog!  This interview has it all! Hunter talks about his Super Bowl experience, his objectives as a Player Rep, concussions in sports, and a GREAT “Welcome to the NFL” moment that he encountered as a rookie with the Green Bay Packers.

Currently, Hunter is the President of Overdog, a new mobile application on iOS (and soon Android) that connects fans and professional athletes to challenge each other on their favorite game console.  Overdog has a number of big name athletes involved with their company, and also signed up to play video games thru the application.  Athletes can record a challenge video and send out the challenge over the OverDog network for fans to accept and have the chance to compete.  The fan and the pro athlete then engage in a one-on-one video game battle!  It is well known that pro athletes love their video games, and many of them play while there is down time in the clubhouse, or on their personal time at home.  OverDog gives a great opportunity for fans to play their favorite game with their favorite athlete.

Thanks to Hunter for the interview, and a great behind the scenes look at the NFL and his new company OverDog!




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Follow Hunter Hillenmeyer on Twitter:

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Behind Sports Episode #9 Chris Cabott – NFL Agent, Zane Management


Chris Cabott is a certified NFL Player Agent with Zane Management Group in Philadelphia, PA.  Chris takes us through his childhood and how he became interested and involved in the sports and entertainment industry.  He represents many NFL players and is the Attorney for Philadelphia Phillies Shortstop, Jimmy Rollins.  Jimmy Rollins off the field owns a record company that manages a number of catalogs in the music industry.  Chris talks to us about his involvement in the company, and his work with Jimmy Rollins.

Believing in his core values, Chris goes through his client recruitment process while making sure that the client is a good fit with his firm, and that he can provide the appropriate value to the client.  We also talk about the differences and challenges of players who come out of FCS and FBS football schools.

It was a pleasure to talk with Chris and hear about how much he cares for his clients and truly commits to their success.  Make sure you tune in to the end of the interview to hear Chris’ advise for people who aspire to work in the sports industry.



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Behind Sports Episode #8 Natalie Mikolich – NPM|PR


Natalie Mikolich is a PR professional and owner of NPM|PR located in South Florida.  Natalie has great experience in working with professional tennis players like Andy Roddick, Caroline Wozniacki, Mike and Bob Bryan, Victoria Azarenka, and John Isner. She talks about the process and and some of the daily activities that goes along with getting these athletes into media publications and broadcasts. Staying in the tennis industry Natalie talks to us about working with Prince Tennis and their new retail location in Wimbledon Village and events for the US Open.

Natalie also had the great opportunity to work with Marlen Esparza, the first female boxer to ever medal for the USA Olympic team, and travel to London for the Summer games.

Thank you to Natalie for taking the time to talk with us about her career experiences. And remember the real meaning of PR: Persistence = Results & Patience = Results





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Behind Sports Episode #7 Ben Sturner – Leverage Agency


Ben Sturner, Founder and CEO of Leverage Agency,  joins us to talk about his experiences in the industry and some of their great projects.  A key focus for Leverage Agency is marrying sports properties and brands that compliment each other well in specific projects and sponsorships. Specifically Ben speaks to us about Leverage’s involvement with the David Beckham Super Bowl ad, Dunkin Donuts March Mania project, Top Rank Boxing fights, and their new branch of the company called Leverage Latino.

Ben also founded a great mentor program in New York City called the Manhattan Sports Business Academy.  MSBA accepts 20-25 graduate and undergraduate students and brings them into New York for an 8-week summer sports business leadership program.  The students gain invaluable experience in the sports industry and get a jump start into the fast paced, high energy sports business world through internships, mentoring and networking.

It was a pleasure to talk with Ben and hear about all the great things he and his company are doing within the sports industry.  Enjoy the interview!




Connect with Ben Sturner, Leverage Agency, and MSBA on Social Media:

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Behind Sports Episode #6 Richard Thorpe – Ella Bee Media Group


Richard Thorpe of Ella Bee Media Group came on the show to discuss his Marketing and PR agency out of Los Angeles. Ella Bee Media Group’s client list includes:  Seattle Seahawks Russell Okung, Cleveland Browns Barkevious Mingo, Gold Medalist Swimmer Tyler Clary, and Sport Center anchors Stan Verrett and Neil Everett.  Richard talks to us about marketing a client based on their sport, and the differences between an Olympic athlete and a pro athlete with an annual season.  We also discuss preparing a client for the Olympic trials coming up later this year, and into the Winter Olympics for 2014.

Thank you to Richard for giving us a some great information about his company and some of his great clients!






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Behind Sports Episode #5 Eric Davis –

Today we are showcasing a website that promotes the history of our Nation’s pastime, the great sport of baseball.  We have an extremely rich history in the game of baseball, and sometimes that can be forgotten amidst all the negative stories surrounding the game today.  Eric Davis is one of the founders of, a website that celebrates and promotes baseball history.  Dugout Legends works with several Hall of Fame players and Cooperstown to provide interesting content on their site.  Eric and his team also work with current major leaguers to raise money and awareness for their foundations.  David Robertson, of the New York Yankees, and Jon Lester, of the Boston Red Sox, are among the players that Dugout Legends has worked with to raise money for their charities.

It was great to talk with Eric about how they are promoting the history of baseball to adults and children.  They have a great website that will surely be a large part of keeping us in tune with the history of our National pastime.



  Show Notes:  

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Behind Sports Episode #4 Jolene Mizzone – Main Events Boxing


Jolene Mizzone, VP of Operations for Main Events Boxing Promotion Firm, shares great stories from the past fights she’s been involved  with including vs. , vs. , and all three vs. fights.  Jolene has been in the boxing business for 16 years and has seen the peaks and valleys of the industry.  Watching this interview, you will gain great insight on fight day activities, prepping the fighters for media, promoting a large pay-per-view fight, and working with some larger-than-life personalities. We also talk about the current state of the boxing industry and how mixed martial arts (MMA) has affected the boxing world.

Main Events has an exclusive deal with NBC Sports Network and is also working with HBO on an upcoming light heavyweight bout.  Their next fight is Saturday, August 3rd at Mohegan Sun in Connecticut and can be seen live on NBC Sports Network.

I really appreciate the candid conversation with Jolene, and hearing some great insight about the major headline fights she promoted. It was great to hear Jolene’s stories about her close friend, the late, great Arturo Gatti.

Check out NBCSports Saturday August 3rd for #ThreeToSee!



Show Notes:

  • Main Events Fighters in “Three to See”:  , ,

Connect to Jolene Mizzone and Main Events on Social Media:




Behind Sports Episode #3 Rob London – NFL Agent


Rumors have been surfacing across the internet of NFL player agent Rob London joining forces with Jay-Z’s RocNation, and leading their sports division. We had the pleasure of talking with Rob London about these rumors as well as many other current topics relevant to the sports agent industry. Rob has represented many high profile NFL players like Maurice Jones-Drew, Matt Forte, and Tyrod Taylor.

Rob takes us through what he looks for in an NFL client, what key aspects will contribute to a successful business relationship, and the philosophies by which he runs his Sports and Entertainment Management firm. We also get an inside look at the mindset of an agent and NFL team when negotiating for a player’s second contract, and talks a little about Matt Forte’s situation Chicago.

It was a pleasure speaking with Rob and hearing some of his great stories, insight, and advice to up and comers. If you have any questions or comments, please leave them below on the website or Youtube.

Connect with Rob London on Social Media:





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Interview #2 Darren Heitner – Founder of Sports Agent Blog + Attorney


Darren Heitner is a Miami based attorney that is the owner and operator of  Darren also contributes to Forbes magazine, focusing on the business of sports, and is an adjunct professor in at Indiana University Bloomington.  While in school at the University of Florida, Darren started his own sports agency, representing as many as 40 clients. We had the pleasure of speaking with Darren about several key topics relevant to the Sports Agent industry.  Darren talked about the process of getting certified as a sports agent within the different sports organizations, his mindset when entering a contract negotiation, and how the industry has changed with the emergence of JayZ’s RocNation Sports.

Enjoy the Interview, and leave any questions you have for Scott or Darren in the comments below!


Show Notes:

Connect with Darren Heitner on Social Media:





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Interview #1 Ronnie Cameron – NFL DL & CEO of Bonfire Impact


Ronnie Sean Cameron, former NFL lineman and current CEO of Bonfire Impact, speaks about his journey from playing football at Hofstra to signing as an undrafted Free Agent with the Chicago Bears.  Ronnie provides great insight on the process a college player goes through from signing with an agent, working out for NFL teams, and then signing a pro contract.  Ronnie has earned his bachelors and masters degrees, played college football for two Universities, played for 3 historic NFL franchises, and is now CEO and founder of the good works news blog, –  all by the age of 23!

Enjoy the interview and make sure you check out the show notes with links to Ronnie’s pages and social media!

Show Notes:

  • – a Network for Activism, Good Works, and Awareness



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