Behind Sports with Keith Bruce, CEO of Super Bowl 50 Host Committee

Keith Bruce serves as the President & CEO of the .


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A graduate from the University of Illinois School of Business, Keith Bruce made his marketing career debut in account management at in 1987.

In 1996, Keith Bruce founded Foote Cone & Belding Sports Marketing (renamed 361° Marketing) in San Francisco, where he was responsible for strategic sports consulting, event management and entertainment programs for corporate clients.  Keith also served as the President of for eight years and established himself as an industry elite.

With 25 years of established sports marketing experience and success in the Bay Area, Keith emerged as a prime candidate to the lead the Host Committee for Super Bowl 50.  He has managed corporate sponsorship programs and operations on the largest sporting scales, such as the Olympic Games, FIFA World Cup, the NCAA Final Four, America’s Cup, and now the NFL Super Bowl. 

Super Bowl L signifies the 50th Anniversary of the National Football League’s championship game. It will be hosted in the brand new Levi’s® Stadium in Santa Clara, CA on February 7, 2016.


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